professional powder ariel alpha professional


“Not just clean, but impeccably clean” is the slogan of the Ariel brand.
This brand produces a wide range of detergents, which is represented by washing powders, gels and capsules. Read the article about what is included in the Ariel product range, who is the manufacturer of household chemicals, and what are the pros and cons of washing powder, capsules and washing gel.

Manufacturer

Ariel as a trademark was discovered in the 60s of the twentieth century . The powder quickly gained momentum in popularity not only thanks to an active advertising campaign, but also due to its unique ability to cope with complex stains of organic origin.

The global industry giant Procter&Gamble produces household chemicals. The company's head office is located in the USA, but it has representative offices and factories in many countries, including Russia.

In our country, they first learned about Ariel in 1993. Since then, the powder has confidently held a leading position in the household chemicals market.

Pros and cons of Ariel

The advantages of the Ariel manufacturer include:


  1. The quality of the products is time-tested. Ariel has been on the global household chemicals market for over 60 years.

  2. A wide range of.
  3. Constant development of the brand and improvement of the detergent formula.
  4. Availability of goods for a wide range of consumers.
  5. Health safety.

The disadvantages of Procter&Gamble include the scale of production, which complicates the process of controlling product output. High demand for household chemicals of the Ariel brand has led to the emergence of counterfeits.

Product range

The Ariel line of detergents includes:

  • washing powders,
  • gels,
  • washing capsules.

Their range is quite diverse. There are detergents designed to care for colored items; formulations for white fabrics are sold separately. You can choose between hand and machine wash products.

Washing powder

Powders are produced in different volumes from 0.45 kg to 9 kg. In their composition you can see multi-colored granules. They are represented by oxygen and optical brightener. There are products that are supplemented with fabric softener, or substances that allow you to maintain the color saturation of fabrics.

The Ariel line of washing powders is represented by the following varieties:

  • "Mountain Spring";
  • Color “Saturated color”;
  • “With the scent of Lenor”;
  • Color “Shea butter aroma”;
  • "The scent of verbena";
  • "Delicate peony";
  • “Mountain Spring” for hand washing;
  • “Delicate peony” for hand washing.

Any washing powder is activated at a temperature of 30 degrees.

Gel

The gel is presented in liquid form. Its formula is based on surfactants, but they dissolve faster in water and are better rinsed from fabric fibers.

Due to their less aggressive composition, liquid concentrates can be used for washing delicate fabrics.

Types of Ariel gels :

  1. Color “Saturated color”.
  2. "Mountain spring".
  3. "With the scent of Lenor."
  4. "Sensitive".
  5. "With shea butter."

The advantage of Ariel gels is their universal composition. Any product can be used for both hand and machine washing. You only need to take into account the color of things.

Capsules

Capsules can only be used for machine wash. One capsule is designed for one cycle. They are placed in a drum with dirty clothes. Upon contact with water, the shell dissolves and its contents come out. The formula is based on a surfactant; the auxiliary components depend on the type of detergent.

Ariel capsule range:

  • "Mountain Spring";
  • "Color";
  • "With the scent of Lenor";
  • "With shea butter."

Each package is labeled “Pods All in 1,” which means “capsules: all in 1.” Therefore, when washing, there is no need to add stain remover, conditioner or fabric softener to the machine. All the necessary components are already present in the composition.

Application

The effectiveness of Ariel color products is created thanks to a rich composition, including components such as:

  • surfactants that can penetrate deep into fabric fibers and remove dirt;
  • enzymes that have the property of breaking down stains into very small particles, which allows for better cleaning of the dirty area;
  • polymers that promote the transfer of the active substance into the deep layers of tissue.

Washing powder


The use of Ariel washing powder for colored laundry does not have any special nuances compared to products from other manufacturers.
This drug is poured into a special compartment of the washing machine and the wash is started . Additionally, fabric softener can be used.

Opened packaging of powder should be stored in a dry place. If this is not possible, then the powder from cardboard and plastic bags should be poured into hermetically sealed plastic containers.

Since the powder can cause streaks on colored items, additional rinsing should be used.

Liquid form

The gel during machine washing can be used in one of the following ways:

  • pour into the powder compartment;
  • fit directly into the drum.

The bottle cap has notches that allow you to measure the required amount of product. So, if there are old stains and difficult-to-remove stains on clothes, you will need 100 ml of the product, and for weak stains, 65 ml may be enough.

The company's innovative development is the so-called “smart cap”, which can be placed directly into the drum. But it should be borne in mind that when starting the “drying” mode, it must be removed from the drum.

When using a “smart cap” in the machine drum, the detergent from it is completely consumed.

For manual processing and in cases where a colored item is heavily soiled, pre-wiping the stained area will help.


They do this as follows:

  1. A small amount of liquid preparation is applied to the stain.
  2. Using the brush on the outside of the cap, lightly rub the stained area.
  3. Leave the item to sit for 5 minutes.
  4. Wash by hand or put in this form directly into the drum of the machine.

The special design of the cap allows you to avoid skin contact with the detergent.

Pills

The water-soluble shell of Ariel Color capsules contains liquids of several colors. During the washing process in the machine, they gradually dissolve at the desired stage of processing.

Washing with capsules:

  1. A capsule is placed in the drum.
  2. Colored linen is placed on top (up to 5 kg per 1 capsule).
  3. The washing mode is set, and if necessary, the settings are adjusted.
  4. The washing process starts.

The use of additional rinse aid is not required.

Features of choice

A wide range of detergents from Ariel leaves the buyer with a choice. To ensure high quality washing, you must use the right detergent. Basic recommendations:

  1. Automatic wash . You can use any capsules or gels. The powder you need to choose is one that has a washing machine icon or the inscription “automatic machine”.
  2. Handwash . You can use any gel or washing powder marked “hand wash”.
  3. Washing colored items . If the fabrics are delicate, then use capsules or gel marked “color”. To care for ordinary things, use Ariel Color “Rich Color” powder or Ariel Color “Shea Butter Aroma” powder.
  4. Washing white items . Any detergent that does not have the Color inscription on it is suitable for bleaching fabrics. All Ariel products contain a whitening component.
  5. Delicate wash . If the fabrics are delicate and require careful handling, it is better to use a liquid form of detergent.
  6. Washing children's clothes . There is no specialized composition in the line. Preference is given to a detergent containing a conditioner, for example, Lenor scented washing gel. As an option, you can purchase a product for people with sensitive skin – Ariel “Sensitive”.

Reviews

Ariel Color is one of the best-selling laundry detergents with many fans. A significant portion of sales comes from washing powder, a smaller part from gel and capsules.

Users note the high efficiency of the entire line of products , which, despite the fairly high price, fully corresponds to the quality of the product and the final result.

Reviews of Ariel color powder can be read here, here and here.

You will find reviews of Ariel color gel here, here and here. Read reviews of Ariel color capsules here.

Top 3 alternatives

Ariel is not the only laundry detergent on the market today. There are many alternatives. Popular brands are: Persil, Tide, Losk.

Persil

Persil is a brand owned by the German company Henkel . In some countries, people have been using Persil washing powders for more than 100 years - since 1907. They appeared in Russia in 2000.

The range of Persil detergents is quite diverse. The line includes capsules, gels and washing powders. There are compositions for washing white and colored items.

Ariel and Persil cost almost the same. The washing quality of both powders is high, so they can be called worthy competitors.

Tide

Tide is Ariel’s closest “relative”, since the same company, Procter&Gamble, produces products.

The line of detergents includes 3 release forms:

  1. Capsules – 3 types.
  2. Washing powders – 11 types.
  3. Liquid concentrates – 3 types.

Tide's assortment includes powder for washing baby clothes. The cost of Tide detergents is slightly cheaper than Ariel.

The washing quality of both brands is high. They effectively deal with difficult stains. Although a comparative analysis of consumer reviews indicates that Ariel whitens fabrics better.

Gloss

Losk is a brand with a 120-year history . Today its holder is the German chemical company Henkel. In Russia, it began to be produced using German technology in 1994; before that, it was imported into the country from outside.

The Loska formula combines all the latest developments. It contains bleaching components, substances that protect the washing machine from scale and prevent pigment from being washed out of the fabric fibers.

The line of products includes capsules, several types of washing powders and liquid concentrates . However, Losk's range is not as diverse as Ariel's. However, this brand is in demand, which is ensured by good quality washing and an affordable price. The cost of Losk detergents is lower than Ariel.

Comparison of two brands

The table shows a comparison of the two brands according to various criteria:

Criteria for comparisonArielPersil
Completeness of assortmentGel – 4 types Capsules – 4 types Washing powders – 8 typesGel – 7 types Washing powders – 7 types Capsules – 4 types
Washing qualitygoodgood
Composition for the care of children's things
Product for people with hypersensitive skin and a tendency to allergic reactionsEatEat
PriceAverageAverage
FoamingModerate (machine washable detergents) Heavy (hand washable detergents)Moderate
The presence of phosphates in the compositionNoneNone
Total number of years on the market60 yearsOver 113 years
Advertising slogan“Not just clean, but impeccably clean”“Once Persil, always Persil”
ManufacturerProcter&GambleHenkel
Washing temperature30 degrees and above30 degrees and above

Based only on the data presented in the table, it is impossible to assess the effectiveness of the compositions. This requires results obtained from laboratory tests. Such studies were carried out by several independent organizations. The table contains data from experiments conducted in Germany and Switzerland.

Testing Persil and Ariel powders:

StainsArielPersil
Wine+++++
Coffee0+
Chocolate+++
Meat gravy with soy sauce+
Grass stains+++++
Cherry0+
Lipstick+

Symbols characterizing the quality of washing powders:

  • “0” - no effect.
  • “-” - the result is noticeable, but weak.
  • “+” - the stain remains, but has become lighter.
  • “++” - the stain was washed off, leaving a barely noticeable trace.
  • “+++” - the stain disappeared without a trace.

Based on the results of the study, it was concluded that the quality of washing with Persil powder is significantly superior to the quality of washing Ariel.

The German brand did an excellent job with almost all stains, while the products from Procter&Gamble did not remove cherry and coffee stains at all.

The data presented in the table can be used when choosing a detergent to clean things from different types of stains.

What is the price, where to buy?

They buy Ariel detergents in retail stores, in departments with household chemicals. The brand can be found in both large and small retail outlets. The full range of products is presented in online markets.

The cost of household chemicals depends on the place of purchase, the availability of promotional offers, the form of release of the detergent and the volume of packaging.

Average prices in Russia are as follows:

  • Color Automat powder 0.45 kg – 120 rubles, 3 kg – 380 rubles;
  • Sensitive gel 1.04 l – 350 rubles;
  • mountain spring capsules 12 pieces - 270 rubles, 48 ​​pieces - 850 rubles.

Consumer Opinions


On the Internet you can find many reviews characterizing the quality of washing with Ariel detergents. Most consumers are satisfied with the result and constantly use household chemicals from this brand.

Buyers indicate that the composition has an affordable price that matches its quality . Many people like the wide range and variety of flavors. People note that after washing Ariel, things become soft and easy to iron. Therefore, they do not need to use additional products in the form of conditioners and rinses.

Buyers are satisfied that the formula contains components that protect the washing machine from scale. Most of them highly appreciate the whitening properties of household chemicals. They also like that colored items do not fade or fade after repeated washing.

However, there is also an opposite point of view . There are consumers who do not like the pronounced smell that remains on things after using Ariel. Some people are unhappy that the powder is too expensive. Therefore, they buy it only on promotional offers.

According to a number of buyers, the product is too advertised and does not cope with difficult stains.

Reviews can be found here, here, here and here, on this and this review site.

conclusions

Let's summarize:

  • The detergents in question are almost identical in composition and action.
  • Consumers respond positively to both products and do not see much difference except for the nuances - smell, composition, etc.
  • None of the tested products cope with heavy stains; to remove them, it is necessary to use special stain removers and powder action enhancers.

Both powders from Procter & Gamble are worthy representatives of the cleanliness industry. They are effective and relatively safe. The main difference between them is the phosphates contained in Ariel. That is why its competitor is a more environmentally friendly product. By choosing any of these products, the consumer is not wasting his money.

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